Herbalife Nutrition: A Purpose Driven Company

By Rich Goudis, Chief Executive Officer June 01, 2017

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Rich Goudis, Chief Executive Officer, Herbalife Nutrition

On my first day as CEO of Herbalife Nutrition, I want to share my excitement for the future of this great company. Since 1980, Herbalife Nutrition has been on an amazing mission for nutrition. Today, the company is recognized worldwide for its nutrition products and personalized approach to supporting customers with their nutrition goals. As we look to the future, that journey accelerates as Herbalife Nutrition evolves into a purpose driven company.

PURPOSE

“If two or three agree on a purpose, nothing is impossible.” Jim Rohn, Business Philosopher and Motivational Speaker, (1930 – 2009)

A “mission” is what we do. Our mission for nutrition describes what we do every day — making great tasting, high-quality nutrition products that are sold person to person, through our passionate distributors around the world.

A “purpose” is why we do it. Our purpose is to make the world healthier and happier.

At this moment and for years to come, we have a great responsibility to fulfill our purpose — we are on the right side of some of the biggest global megatrends, providing positive solutions for the obesity epidemic, aging populations, skyrocketing public healthcare costs and the rise in entrepreneurship.

#HerbalifeNutrition CEO Rich Goudis explains the company’s evolution to “a purpose driven company.”

SERVANT LEADERSHIP

“Leadership is not about being in charge. It’s about taking care of those in your charge.” Simon Sinek, Bestselling Author and Motivational Speaker

Evolving from mission to purpose requires an evolved style of leadership that is eloquently summarized in the quote above. The success of our teams is our success. This philosophy has inspired my leadership throughout my career, and it has served me well. Servant leadership — leading with humility, integrity and honesty — makes our workplace, and our lives, healthier and happier.

My priority as CEO is to create a great place to work that is fun, caring and nurturing for all our employees and distributors.

INNOVATION, EDUCATION & TRAINING

“Your life doesn’t get better by chance, it gets better by change.” Jim Rohn, Business Philosopher and Motivational Speaker, (1930 – 2009)

At Herbalife Nutrition, we are committed to building it better every day. My passions are grounded in innovation, education and training. “Change” is just a simple word for innovation, and at Herbalife Nutrition we are fortunate to work and operate in an environment that accepts and embraces change. We create a culture where innovation can flourish throughout the company and is measured, recognized and rewarded.

In the nutrition industry, ongoing education and training is critical for success. With retail stores closing at what seems to be an accelerating rate, it’s more apparent than ever before that an educated and trained distributor, who is on the frontline, face to face with their customers providing personalized nutrition and fitness services, is what positively differentiates us. We call it our “Distributor Difference.”

Herbalife Nutrition CEO Rich Goudis at the Herbalife Nutrition Bangkok Extravaganza, May 2017

As nutrition science continues to advance, and as genomics testing becomes more of a reality — coupled with consumers’ increased awareness and, therefore, desire to live a more healthy and active life — we want to be the company they turn to for personalized nutrition.

Our shared purpose to make the world healthier and happier will be our true competitive advantage for years to come. I firmly believe that thanks to our increasing investment in education, training and innovation, the opportunity is greater today than ever before for someone just joining Herbalife Nutrition.

I’m thrilled for the opportunity to lead this special company and to advance our mission for nutrition. We are improving the lives of our distributors and their customers, our employees and, in the process, making the world healthier and happier.

I’m inspired by this shared purpose, and I hope you will be, too.Rich

“We are improving lives and making the world healthier and happier.” - Rich Goudis, CEO, #HerbalifeNutrition